Tupelo Data Room
Active

Lead Gen SAAS [uses AI] - $58K MRR - Niche Leader

Houston, Harris County, Texas 77002, United States
Asking Price$1.90m
Revenue$738k
EBITDA-
Cash Flow$561k
Description
*** IDEAL BUYERS *** -- A portfolio owner who wishes to add a highly profitable software / tech business that drives 100% of its sales using digital marketing and who also wishes to augment the digital marketing capabilities of its owner portfolio companies. -- A software / SAAS / B2B company, financial services business or service provider that’s selling to SMBs or online businesses or wishes to enter this market. -- A stock or real estate investor who wants a mostly turnkey business that provides a much higher return on their capital than the returns provided by the S&P 500 or real estate and doesn't have a tech background [the purchase comes with a fully outsourced development team]. -- A sales training firm that wants to bundle this lead generation software with its sales training to increase retention. *** OVERVIEW *** This is a great opportunity to acquire a highly profitable software business (with over 800 recurring customers) that uses AI to help the user close sales without cold calling. One of the biggest challenges in growing a business is getting the attention of strangers. The software solves this by using AI to identify gaps in a customer's online marketing and generates customized marketing per prospect based on their individual gaps. The software also scores each lead to identify the hottest leads. Both steps result in a much higher reponses rate, which then drives up the ROI. Ideal users of the software include marketing agencies, startups, B2B companies and coaches / consultants. This software can take the place of 1-2 full time employees to do outbound marketing. Since inception, the business has sold to over 23,000 customers. *** WHY ARE THEY SELLING? *** The 2 owners want to focus on other ventures. *** OFFERS & PRICING *** The initial sale is $37 and through a series of upsells, the client can end up with an average cart value of over $340 [part of which is recurring]. *** POST SALE SUPPORT *** The owner is willing to support for 6 months. *** TEAM *** A team of over 15 including the outsourced development team [who will continue to maintain and update the software] *** CLIENT ACQUISITION METHODS *** 1. Affiliate sales 2. Product launches 3. Facebook and Google Ads *** GROWTH OPPS *** 1. Add high-end coaching for growing a business [can be outsourced - can share resources] 2. Sell site licenses vs. individual sales 3. Partner with companies already selling to the target market (SMBs, coaches/consultants, startups, marketing agencies) 4. Get on podcasts that service the markets above [can be outsourced - can share resources] *** IP INCLUDED WITH THE SALE *** - - Source code - SOPs - Video training for running the business - Development team [100% outsourced] - Affiliate network with established relationships - Marketing assets [sales letter, video sales letter, webinars, etc.] - A very seasoned ad account *** OWNER'S INVOLVEMENT - Less than 10 hours a week between both owners *** WHY THIS BUSINESS? *** Whereas most software businesses lose money and/or are valued at a multiple of current sales [or even future sales] , this business is proven to be highly profitable and valued at a multiple of profit..
Business is
Absentee Owner
Relocatable
Number of EmployeesFull-Time: 15
Year Established
2020
Reason Selling
Owners want to pursue other ventures
Facilities & Assets
Assets included: - Source code - SOPs - Video training for running the business - Development team [100% outsourced] - Affiliate network with established relationships - Marketing assets [sales letter, video sales letter, webinars, etc.] - A very seasoned ad account
Support & Training
Over 6 months transition period
Market & Competition
Other competitors that have similar features charge their customers 3 to 10 times this price.
Growth Opportunities
1. Add high-end coaching for growing a business [can be outsourced - can share resources] 2. Sell site licenses vs. individual sales 3. Partner with companies already selling to the target market (SMBs, coaches/consultants, startups, marketing agencies) 4. Get on podcasts that service the markets above [can be outsourced - can share resources]
Financing Options
Seller financing is available.
Asking Price$1.90m