Education/B2B training - $2.6M EBITDA - 43% net - market leader
Houston, Harris County, Texas 77002, United States
Asking Price$12m
Revenue$5.94m
EBITDA$2.67m
Cash Flow-
Description
*** IDEAL BUYERS ***
-- A coaching, training business or event business [that offers sales training, leadership training or similar] who would like a large existing community to cross sell their services to.
-- A portfolio owner who wishes to add a highly profitable community that drives 100% of its sales using digital marketing and who also wishes to augment the digital marketing capabilities of its owner portfolio companies.
-- A software / SAAS company that’s already selling to digital agencies or online education companies.
-- A stock or real estate investor who wants a mostly turnkey business that provides a much higher return on their capital than the returns provided by the S&P 500 or real estate.
*** OVERVIEW ***
This is a great opportunity to acquire a highly profitable community that provides training and coaching to digital and online businesses, both fast growing industries.
The firm is one of the market leaders in this niche and is a more modern and smaller version of business coaching and communities such as Vistage (which was recently acquired in the high 9 figures) and the Genius Network by Joe Polish.
This business provides coaching and community support [via mentoring, virtual and live events] to digital and online businesses so they can cross the million dollar mark. To date, the business has helped over 100 owners achieve this milestone (statistically across all industries, only 4% of companies exceed $1 million in annual sales).
Some of the clients are so successful that they have sold their business at 7 figures and higher.
This is a proven and fast growing business with over 1,000 active clients with hundreds of case studies.
*** WHY ARE THEY SELLING? ***
The owner wants to transition from a CEO to an investor.
*** OFFERS & PRICING ***
The main offer is a 12 month accelerator to help owners scale to the 1 million mark. It is priced at $10,000 for the 12 months, then people can either stay in for $500/month or upgrade to a higher-end offer (annual mastermind )for $36,000.
*** POST SALE SUPPORT ***
The owner is willing to stay on for 2 years (this would include an earnout above the asking price).
*** ORG CHART (a team of approx 25) ***
CEO
-- Marketing Team
COO
-- Client Success Team
-- Ops Team
-- Billing Team
CRO
-- Sales Team
*** CLIENT ACQUISITION METHODS ***
1. Paid ads
2. Outbound SDRs
3. Content marketing
4. Email marketing
5. DM outreach with setters
*** GROWTH OPPS ***
1. Increase the monthly ad spend
2. Acquire the offline businesses that the members are helping
3. Partner with a broker and help the members exit
4. Use the team to grow an existing business (SAAS and similar)
*** MEDIA ASSETS INCLUDED ***
- Email list with 50,000 subscribers
- Instagram account with 360,000 followers
- Tik Tok account with 314,000 followers
- Facebook group with 17,600 members (public)
- Facebook group with over 1,000 members (paid only)
- YouTube channel with 136,000 subscribers
*** IP INCLUDED WITH THE SALE ***
- Over 500 hours of training on biz dev, sales, hiring, training and team building
- Seasoned ad account that's been seasoned with close to $1M in ad spend
- Multi-channel marketing campaigns for client acquisitions
*** OWNER'S DAY TO DAY
- 10 to 20 hours a week leading the team leaders
Business is
Relocatable
Number of EmployeesFull-Time: 25
Year Established
2019
Reason Selling
Owner wants to become an investor vs. a CEO
Facilities & Assets
*** MEDIA ASSETS INCLUDED ***
- Email list with 50,000 subscribers
- Instagram account with 360,000 followers
- Tik Tok account with 314,000 followers
- Facebook group with 17,600 members (public)
- Facebook group with over 1,000 members (paid only)
- YouTube channel with 136,000 subscribers
*** IP INCLUDED WITH THE SALE ***
- Over 500 hours of training on biz dev, sales, hiring, training and team building
- Seasoned ad account that's been seasoned with close to $1M in ad spend
- Multi-channel marketing campaigns for client acquisitions
Support & Training
Owner is willing to stay for up to 2 years to help train the new owner.
Market & Competition
This is one of the top 3 companies in its niche.
Growth Opportunities
*** GROWTH OPPS ***
1. Increase the monthly ad spend
2. Acquire the offline businesses that the members are helping
3. Partner with a broker and help the members exit
4. Use the team to grow an existing business (SAAS and similar)
Financing Options
Seller financing is available.Neogitable
Asking Price$12m
Learn MoreAfter inquiring the broker will reach out to you to discuss the next steps.