Other Beauty & Personal Care, Other Health Care & Fitness
Active
$0.73M EBITDA Japanese Beauty Acquisition: $5M to Fund Asian Expansion
Kent County, Delaware, United States
Asking Price-
Revenue$4,930,000
EBITDA$730,000
Cash Flow-
Description
This is a rare chance to invest in a profitable, founder-led DTC beauty brand with 17 years of market validation in Japan. The business boasts a 71% repeat purchase rate and a diversified revenue model across e-commerce (43%), live TV shopping (51%), and wholesale (6%), delivering consistent 54% gross margins. With strong brand equity tied to a celebrity makeup artist and a proven ability to outperform competitors in retail pop-ups, the company has demonstrated exceptional product-market fit and customer loyalty. The lean operating model and capital-efficient structure have driven EBITDA margins above 16%, with clear potential for further optimization.
The growth opportunity is compelling, with a ready-to-scale business model primed for expansion across high-growth Asian markets (projected $51.8M revenue by 2032). An investment of $5M ($2.5M for acquisition and $2.5M for expansion) would fund market entry into 6+ new countries, each requiring just $2.5M capital with breakeven in 24-30 months. The exit potential is underscored by premium beauty brand acquisitions (10-12x EBITDA multiples) and a seasoned management team with deep expertise in Asian market expansion and DTC scaling. This opportunity combines the upside of a high-margin beauty business with the scalability of a regional roll-up strategy.
This communication relates solely to a potential change-of-control M&A transaction involving an eligible privately held company. It is intended only for prospective acquirers who will acquire control and actively participate in management and is not an offer or solicitation of securities. If these criteria do not apply to you, this communication is not intended for you; please do not access or review the transaction materials.
Number of EmployeesFull-Time: 8
Year Established
2025
Reason Selling
Raise Capital for expansion
Market & Competition
Asia dominates global cosmetics, with a $190B market (2023) and 8.7% CAGR.
Japan’s beauty market: $34B, with e-commerce penetration at just 10%—significant upside.
Differentiator: Celebrity makeup artist affiliation + "natural beauty" positioning.
Live TV shopping dominance: 16-year partnership with Ecommerce channel (51% of revenue).
DTC focus: Shifting revenue mix to 75% e-commerce to own customer data.
Growth Opportunities
Market expansion: Expand the model in 6 new Asian markets by 2029, targeting $51.8M consolidated revenue by 2032 (base case).
E-commerce optimization: Leverage data analytics to improve ROAS and customer retention.
Wholesale growth: Expand retail partnerships while maintaining exclusivity (currently in 22 stores and 4 salons).
New product lines: Develop region-specific palettes with local makeup artists.
Business listed by
Meridian