This business operates as a premium functional beverage brand focused on delivering a better-for-you coffee alternative. Its products blend high-quality ingredients with wellness-focused benefits that appeal to today’s health-conscious consumer. The company leverages a modern e-commerce model supported by strong customer loyalty and recurring purchases. With a lean operational structure, the business maintains efficient fulfillment and scalable margins. It benefits from growing consumer demand for clean-label, performance-enhancing beverage options. Positioned within a fast-expanding category, this brand offers an attractive platform for continued growth and strategic expansion.
Number of EmployeesPart-Time: 1Contractors: 1
Year Established
2019
Facilities & Assets
Fully remote operation with no owned or leased physical facilities.
Amazon FBA provides warehousing, fulfillment, and logistics infrastructure.
Digital assets include e-commerce storefronts, Amazon listings, and TikTok Shop presence.
Additional assets include social channels, customer database, and brand-related IP.
Support & Training
Owner will provide hands-on training to ensure a smooth transition.
Operational guidance will be offered across marketing, fulfillment, and inventory processes.
Introductions to agencies, vendors, and key partners will be included.
Transition support is available for a limited period based on buyer needs.
Market & Competition
Premium functional coffee brand offering a better-for-you alternative in the fast-growing wellness beverage market.
Lean, digitally native operation leveraging high-performing e-commerce channels for nationwide reach.
Strong customer loyalty supported by recurring revenue across multiple platforms.
Positioned for significant expansion through marketing scale, product innovation, and channel diversification.
Growth Opportunities
Opportunity to scale high-performing acquisition channels like TikTok and Amazon with increased marketing investment.
Ability to expand into new flavors, functional blends, and complementary wellness products to boost AOV and retention.
Strong potential to grow subscription adoption across platforms, increasing recurring revenue and lifetime value.
Path to enter premium retail channels to diversify revenue beyond DTC and reach a broader customer base.