This Los Angeles-based accessory brand, founded in 2012, has established itself as a trend authority specializing in fashion-forward jewelry and statement styling pieces. Positioned in the accessible contemporary price tier, the business offers a "full accessory wardrobe" that includes earrings, necklaces, handbags, and belts. The company leverages a mix of high-volume wholesale partnerships and a direct-to-consumer platform, supported by significant organic visibility through celebrity placements and influencer adoption. Operating from a 1,981-square-foot headquarters, the brand maintains a global footprint with a retail presence spanning the USA, Europe, Australia, and Canada.
Real Estate
Leased
Number of EmployeesFull-Time: 7
Year Established
2012
Facilities & Assets
The business operates out of a 1,981-square-foot leased office space in Los Angeles.
Monthly rent for the physical headquarters is $3,300, with the current lease expiring in early 2027.
Assets include a diverse inventory of jewelry, handbags, belts, and specialized hair accessories.
Operational infrastructure is supported by integrated systems like Shopify, WMS, and ShipStation.
Support & Training
The CEO is available to provide a 3 to 6-month handover period to assist the new owner.
The CFO will provide 3 months of transition support to ensure a smooth financial transfer.
The current CEO is open to staying on long-term as Chief Brand Officer for a salary.
A critical operations manager is currently in place and may be open to remaining with the company.
Market & Competition
The brand holds a unique "Trend Authority" position between fast-fashion and luxury tiers.
It competes by translating runway trends into accessible products faster than traditional brands.
Market presence is reinforced by significant organic visibility through celebrity and stylist adoption.
The business maintains a global footprint, serving markets in the USA, Europe, UK, Canada, and Australia.
Growth Opportunities
Growth can be achieved by expanding the direct-to-consumer channel to increase profit margins.
There is a significant opportunity to optimize the SKU assortment and focus on high-margin "hero" products.
Scaling potential exists through entering more premium capsule collections and tiered pricing strategies.
Operational margins can be further improved by renegotiating manufacturing costs and freight terms.