DescriptionA profitable, long-established floor-covering retailer and installation company serving the Akron–Cleveland corridor from a high-visibility, Type-A retail showroom. The business sells and installs carpet, luxury vinyl plank (LVP), hardwood, tile, and sheet vinyl, with roughly 90–95% of volume sold on a full-service, measure-and-install basis. It competes on reputation, expertise, and buying power rather than price promotion — as a long-standing charter member of an elite national flooring buying group, it commands national-account pricing, below-street costs, and manufacturer rebates that a small independent could not otherwise access. The owner is retiring and will support a transition of up to approximately six months.
BUSINESS AT A GLANCE
▪ Revenue mix: carpet ~55% · LVP & vinyl ~35% · tile, sheet vinyl and other ~10%.
▪ Customer mix: ~90% residential replacement · ~10% commercial.
▪ Channel: ~87% retail walk-in and showroom traffic. ▪ Team: owner plus 3 employees, and roughly 4 subcontract install crews with 5–30 year tenures.
▪ Facility: ~5,400 SF owner-occupied showroom on a 1+ acre corner lot, plus a ~10,000 SF leased warehouse and office.
▪ Owner works ~15 hours per week in the showroom.
WHY IT'S ATTRACTIVE
▪ Realized gross margin near 40%, driven by elite buying-group purchasing power and disciplined job costing.
▪ Seven decades of goodwill in a high-visibility, Type-A location the community has known for 60+ years.
▪ 4.9-star online reputation; an estimated 85–90% of new customers arrive by repeat business and referral.
▪ Close rate on quotes of ~75–80%, versus an industry average of roughly 30–35%.
▪ Proven resilience — the team ran the business for ~2.5 months during the owner's unplanned medical absence and roughly broke even.
▪ Debt-free, clean books, excellent supplier credit, and a lean 3-employee team plus long-tenured install crews.
GROWTH OPPORTUNITIES
▪ Marketing spend is only ~1% of sales versus an industry average of 3–4% — an obvious, low-cost lever.
▪ No CRM, email program, or active social presence; 20+ years of customer files exist but email was never consistently captured.
▪ The commercial / property-management channel was recently wound down and is ready to be rebuilt.
▪ Hard-surface (LVP and tile) has been the fastest-growing category since the showroom expansion.
▪ Room to add design services, in-home selling, and a builder or property-management program.