Health Food & Nutrition, Other Retail
Active
40-Year Nutrition and Wellness Center - Bay County, FL
Bay County, Florida, United States
Asking Price$589,000
Revenue$700,561
EBITDA-
Cash Flow$188,103
Description
A rare opportunity to acquire a well-established nutrition and wellness business with nearly 40 years of operating history, strong community recognition, and a deeply loyal customer base. Founded in 1985, this Bay County institution has been built on trusted relationships, personalized guidance, and consistent service—not just product sales.
The business generates over $700,000 in annual revenue and $188,103 in seller discretionary earnings.
Customers return for personalized supplement guidance, ionic foot detoxification, body pH testing, customized alkaline water systems, thyroid health evaluations, and ongoing wellness support. These consultative services create meaningful customer relationships, repeat visits, and referrals that a chain retailer or online-only competitor cannot easily replicate.
The business also offers a proprietary wellness product line developed by the founder, with an established customer following. The line will remain available to the buyer through a wholesale supply arrangement, providing continuity and an additional point of differentiation.
An established e-commerce platform contributes approximately 10% of annual sales and gives the new owner a platform for broader geographic reach. With focused digital marketing, improved online merchandising, and customer outreach, this channel offers substantial room for growth.
A wellness background is not required. The seller is committed to providing comprehensive training during a three-month transition period. The existing team includes a highly experienced employee with nearly a decade of tenure, along with knowledgeable staff who understand the products, systems, and customer relationships. Consultation services can continue through appropriate licensed professionals or referral arrangements, as applicable.
The opportunity is especially well suited to an owner-operator or manager who values customer service, can lead a small team, and is prepared to modernize and expand a respected local brand. The business has historically grown primarily through word-of-mouth and has had limited investment in advertising, leaving clear opportunities to:
- Expand digital marketing, social media, and local outreach
- Grow e-commerce and national sales
- Add complementary wellness services and products
- Extend operating hours
- Improve merchandising and customer retention programs
The business currently occupies approximately 2,800 square feet in two units at a high-traffic shopping center, where it has operated for more than 30 years. Current rent is $7,078 per month, and the lease runs through May 2027. The seller believes the business could operate efficiently from approximately 1,400 square feet, potentially reducing occupancy costs and improving margins.
The $589,000 asking price includes approximately $213,000 in inventory and $10,000 in furniture, fixtures, and equipment. SBA pre-qualification is available. The seller is motivated to identify the right successor and will support a structured three-month transition.
This is an opportunity to acquire a proven, relationship-driven business with significant brand equity, recurring customer demand, multiple revenue channels, and meaningful upside for a new owner.
SBA Pre-Qualified
Real Estate
Rent is $7,078 per month
Building Size: 2800 sq. ft.Furniture Fixtures & Equipment
$10k
Inventory
$213kIncluded in Asking Price
Number of EmployeesPart-Time: 4
Year Established
1985
Reason Selling
Retirement
Facilities & Assets
2,800 square feet in a high-traffic Bay County shopping center where this business has operated for over 30 years.
The current footprint spans two units. The seller has confirmed the business can be operated efficiently from a single unit at approximately 1,400 square feet - giving a new owner the option to downsize, reduce occupancy costs, and improve bottom line margins without impacting operations or client experience.
Hours are Monday through Friday 9am to 5:30pm and Saturday 9am to 5pm. Sunday hours remain an untapped opportunity.
Support & Training
Seller will stay on for 3-months for transition and training support for a new owner.
Market & Competition
This business stands out in the health and wellness market due to its long-standing reputation. With nearly four decades of brand equity, it has earned strong customer loyalty and trust within the community. Its prime retail location offers excellent visibility and steady foot traffic, while the established e-commerce platform adds an additional sales channel with room for national growth. Supported by knowledgeable employees and streamlined operations, the business combines a solid foundation with clear scalability and enduring competitive strength.
Growth Opportunities
This center has grown for 40 years almost entirely through word of mouth. There has been no paid advertising, no formal social media strategy, and no intentional marketing of any kind.
A new owner who implements even a basic marketing strategy - social media presence, email outreach to the existing client base, local wellness partnerships, extended hours including Sundays - is stepping into immediate and meaningful upside. Beyond that, the e-commerce channel is positioned for national expansion, the proprietary product line could be extended, and additional wellness services could be layered in to increase visit frequency and average transaction value.
The foundation is 40 years deep. The growth chapter has not been written yet.
Business listed by
First Choice Business Brokers of NW Florida
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