Websites & Ecommerce
Active
18-Year E-Commerce Brand | $290k SDE | $370k Inventory Included
Los Angeles County, California, United States
Asking Price$1,395,000
Revenue$1,900,000
EBITDA-
Cash Flow$290,000
Description
In 2008, when e-commerce was still finding its footing, a visionary entrepreneur saw an opportunity in the protective products market. What started as a simple idea to serve customers needing quality automotive covers and tarps has grown into an 18-year success story that spans multiple generations of online marketplaces.
This Southern California-based business began with a founder who understood that people needed reliable protection for their valuable assets - cars, outdoor furniture, equipment, and more. Through dedication and keen market insight, the company built something remarkable: a trusted brand that customers return to year after year across Amazon, eBay, Walmart, and their own website.
The journey hasn't been without challenges. The founder personally navigated the evolution from early e-commerce platforms to today's sophisticated marketplace ecosystem, building irreplaceable seller ratings and marketplace history along the way. This hands-on approach created deep expertise in every aspect of the business - from sourcing relationships overseas to warehouse operations, from inventory planning to customer service excellence.
Today, the business generates $1.9 million in annual revenue with $290,000 in Seller's Discretionary Earnings, validated by an independent Quality of Earnings analysis. The company has achieved this success with remarkable efficiency - essentially a one-person operation supported by a warehouse team member and specialized contractors.
The product portfolio tells a story of practical innovation: automotive covers that protect family vehicles, heavy-duty tarps for contractors and homeowners, patio covers that extend outdoor living spaces. These aren't just products; they're solutions that help people protect what matters most to them.
Now, after 18 years of building and nurturing this business, the founder is ready to pass the torch. This represents more than an acquisition - it's an opportunity to continue a meaningful story while writing new chapters of growth and expansion.
The next owner inherits established marketplace relationships that took years to build, proven sourcing partnerships, and a loyal customer base. But the real opportunity lies in the untapped potential: B2B wholesale markets, social commerce channels like TikTok Shop, expanded product lines, and professional team specialization.
With $375,000 of inventory included and four weeks of personal transition training, the founder ensures this story continues seamlessly. For the right buyer - whether an e-commerce professional, strategic acquirer, or investor with operational expertise - this represents a rare chance to build upon a solid 18-year foundation rather than starting from scratch.
The asking price of $1,395,000 reflects not just the financial performance, but the irreplaceable marketplace history, customer relationships, and operational knowledge that money simply cannot buy elsewhere. This is an invitation to become the next chapter in a proven success story.
SBA Loan Cash flow analysis :
Purchase Price: $1,395,000
Buyer Down Payment – 10% or $139,500
SBA Loan – 90% or $1,255,500
Interest Rate:10.00%
Amortization:10 years
Monthly P&I Payment:$16,592
Annual Debt Service:$199,098
QoE Adjusted SDE: $290,000
Cash Flow After Debt Service: $73,192
DSCR: 1.47×
Real Estate
Rent is $4,889 per month
Building Size: 5700 sq. ft.Furniture Fixtures & Equipment
$20k
Inventory
$375kIncluded in Asking Price
Business is
Relocatable
Number of EmployeesFull-Time: 1
Year Established
2008
Reason Selling
Family Reason, and Owner is pursuing other interests.
Facilities & Assets
Operations are based in an approximately 5,702-sq.-ft. warehouse/office facility in Walnut, California. Current base rent is approximately $4,889/month, with the lease running through Feb. 28, 2029; assignment is subject to landlord approval. The landlord separately leases approximately 200 sq. ft. of upstairs office space and about 50 sq. ft. of downstairs warehouse space within the premises to another tenant. The other tenant uses the same entrance/access area; the seller reports a good relationship and no issues to date. Warehouse operations use two order-picker lifts under lease-to-buy arrangements: one at $567.86/month with about 3 years remaining and one at $841.51/month with about 2 years remaining. Transfer, assumption or payoff of those equipment agreements will be addressed in the transaction.
Support & Training
Seller will provide approximately four weeks of transition and training at 20 hours per week following closing.
Market & Competition
E-commerce consumer products are competitive, particularly on major marketplaces where pricing, advertising, fulfillment performance and seller reputation matter. This business competes from a more established position than a new entrant: it has an 18-year operating history, existing marketplace accounts, seller/store ratings, product listings, customer transaction history, supplier relationships, domestic inventory and warehouse fulfillment capabilities. These assets take meaningful time and capital to recreate. The opportunity is therefore less about proving the e-commerce model and more about professionally optimizing an existing platform. A buyer with stronger advertising, sourcing, inventory analytics, social-commerce and product-development capabilities may be able to improve competitiveness and accelerate growth.
Growth Opportunities
Multiple scalable growth paths remain largely underdeveloped because the owner currently manages most functions personally. A buyer can build B2B/wholesale programs targeting dealers, distributors, commercial users and fleet/industrial customers; expand social commerce through TikTok Shop, Facebook, Instagram, creators and affiliates; and grow DTC sales through SEO, paid search, email/SMS and conversion optimization. Additional capital can support deeper inventory and expansion into adjacent automotive, outdoor, RV/marine, storage and protective-product categories while leveraging established seller/store ratings and marketplace history. A strategic buyer with existing specialists in operations, advertising, sourcing, supply chain, merchandising and marketplace management may be able to pursue several initiatives simultaneously without building those capabilities from scratch.
Business listed by
CURB
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