Marketing & Advertising
Active
Add-On Opportunity: Amazon & Retail Media Agency / $1.3M Adj. EBITDA
California, United States
Asking Price-
Revenue$4,000,000
EBITDA$1,300,000
Cash Flow$1,300,000
Description
Small Platform or Add-On Opportunity: Amazon & Retail Media Agency / $1.3M Adj. EBITDA / 40% Margin / 46% Organic Growth / CPG Focus
Company Overview
The opportunity combines two founder-led digital marketing agencies focused almost exclusively on consumer packaged goods brands. One agency specializes in Amazon commerce and advertising, while the other specializes in retail media across Instacart, Walmart Connect, Target, Kroger, and other major retailers, complemented by paid social and search.
The founders are close friends, and the businesses have operated as sister agencies for years. They developed complementary capabilities, regularly worked alongside one another, and are pursuing a transaction together because they share a vision for building a leading Amazon and retail-media platform for CPG brands.
The Amazon-focused agency was founded in 2021 and operates through a fully remote 16-person team. Its capabilities include Amazon advertising, DSP, Seller Central, Vendor Central, product listings, content optimization, and full marketplace account operations. Amazon represented 57.4% of its July 2026 monthly recurring revenue, with the remainder generated across Walmart Connect, Instacart, Target, and Whole Foods.
The retail-media agency has operated for more than seven years from Madison, Wisconsin. It helps food, beverage, and other CPG brands reach shoppers through Instacart, Walmart Connect, Target Roundel, Kroger, Costco, Albertsons, and Whole Foods, supported by paid social and search campaigns across Meta, Instagram, TikTok, and Google.
Together, the businesses provide CPG brands with a single partner for Amazon and the broader retail-media ecosystem, managing the channels where consumers discover products and make purchasing decisions.
Key KPIs
• $4.0 million of combined 2025 reported revenue
• $3.2 million of revenue excluding reimbursed client advertising spend, up 45.6% year over year
• $1.3 million of combined 2025 adjusted EBITDA, up 24.7% year over year
• 39.8% adjusted EBITDA margin on revenue excluding reimbursed advertising spend
• Adjusted EBITDA calculated after deducting $220,000 of combined founder compensation
• $201,000 of monthly recurring revenue at the larger agency as of July 2026
• 18 active retainer clients averaging approximately $11,000 per month
• Approximately 95% conversion of trial engagements into ongoing retainers at the retail-media agency
• 36 CPG brands served by the retail-media agency
• 12 advertising platforms managed across the combined organization
• Company-reported 4.41x return on client advertising spend
• Representative Amazon client scaled from launch to more than $1 million in monthly sales
Investment Opportunity
Amazon and retail media are among the most attractive areas within digital marketing. CPG brands increasingly depend on these channels because they place products directly in front of consumers at or near the point of purchase and provide measurable, product-level sales attribution.
U.S. retail-media advertising spend reached $60.3 billion in 2025 and is forecast to grow 17.8% to $71.1 billion in 2026. Amazon alone represented 79.7% of the market, while Amazon and Walmart Connect together represented 87.7%.
The combined platform sits directly at the intersection of these two compelling sectors: deep Amazon commerce and marketplace expertise paired with broader retail-media capabilities across the country’s leading grocery, mass-market, and specialty retailers.
The business would be a compelling add-on. Both founders plan to remain following a transaction. An institutional partner would be backing two aligned founders, complementary specialist teams, recurring retainer relationships, documented client results, and a differentiated platform focused on helping CPG brands win across Amazon and retail media.
Business listed by
The Advisory IB
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