Plumbing
Active
Add-On: Milwaukee, WI Based / Residential Plumbing / $5.9M Revenue
Madison, Wisconsin, United States
Asking Price-
Revenue$5,900,000
EBITDA$725,000
Cash Flow$5,900,000
Description
Add-On Opportunity: Milwaukee, WI Based / Residential Plumbing, Drain & HVAC / $5.9M Revenue / $725K Adj. EBITDA / Nearly 1,800 Google Reviews
Founded in 1960, the Company is a highly regarded residential plumbing, drain, sewer, heating, and air-conditioning services provider operating throughout the Milwaukee metropolitan area and broader southeastern Wisconsin. The business serves approximately 3,900 customer accounts annually from its West Allis headquarters and has maintained customer records dating back to 1982.
The Company operates in an exceptionally attractive residential-services market. Milwaukee is Wisconsin’s largest metropolitan area, with approximately 1.6 million residents and a substantial base of aging homes requiring recurring plumbing, sewer, heating, and cooling repairs. Nearly 29% of occupied homes in Milwaukee County were built before 1940, while Wisconsin’s cold winters make functioning heating and plumbing systems essential.
The Company has built one of the market’s most recognizable residential-services brands over more than six decades. Its exceptional consumer reputation is supported by nearly 1,800 Google reviews and a 4.7-star average rating—an extremely difficult asset for a competitor to replicate. Established broadcast advertising, a memorable phone number, strong local visibility, and decades of customer history continue to generate service calls from homeowners throughout the region.
Key KPIs:
• $5.9 million of FY2025 revenue
• Approximately $725,000 of FY2025 adjusted EBITDA
• 12.4% FY2025 adjusted EBITDA margin
• 47.7% FY2025 gross margin
• 15.9% invoiced-revenue CAGR from 2021 through 2025
• 5,202 invoices generated during 2025
• Approximately $1,104 average invoice value
• Approximately 3,900 accounts served during 2025
• Approximately 13,000 accounts served since 2023
• 98% residential revenue
• 56% of revenue from service and repair
• 63% plumbing, 13% drain and sewer, and 25% HVAC revenue mix
• Largest account representing only 0.6% of revenue
• Top 10 accounts representing approximately 4% of revenue
• Nearly 1,800 Google reviews with a 4.7-star average rating
• More than 90% of calls completed the same day
• 17 employees, including 10 field technicians
• Two master plumbers with 31 and 49 years of Company tenure
• Six apprentices progressing through the licensing pipeline
• 12-year median employee tenure
The business represents a perfect add-on for an established residential HVAC, plumbing, or home-services aggregator seeking immediate entry into—or greater density within—the Milwaukee market. A buyer would acquire a trusted 66-year-old brand, an extensive homeowner database, licensed technical talent, a diversified residential customer base, and a highly defensible online reputation.
An existing platform could create significant value by introducing a formal maintenance-membership program, expanding HVAC replacement activity, improving digital lead generation, optimizing traditional advertising spend, extending technician density into adjacent counties, and cross-selling complementary services such as electrical, generators, water treatment, indoor-air-quality products, and backflow testing.
The Company’s nearly 1,800 Google reviews, established local brand, and decades of customer history would be extraordinarily expensive and time-consuming to recreate organically. For a larger residential-services platform, the acquisition provides an immediate foundation for capturing additional share in Wisconsin’s largest metropolitan market.
Business listed by
The Advisory IB
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