The forward booking calendar is the asset
Read the contract pipeline yourself. A banquet hall with 80 confirmed bookings 12 months out is a fundamentally different business than one with 20. Verify deposits in the bank, contracted dates on the calendar, and the average deposit-to-event-date timing. Sellers sometimes accept tentative bookings without deposits to make the calendar look fuller; chase the cash, not the calendar entries. Ask for the past three years of bookings to see seasonality patterns and trend.