Membership Quality Over Membership Count
The most common mistake in gym and fitness center due diligence is focusing on total registered memberships rather than active, paying members with current billing relationships. Many gyms carry hundreds or thousands of "members" on paper who have long since stopped attending; some with contracts that have lapsed, others who were never properly deactivated. Request a verified active membership report: members who have charged successfully in the last 30 days, separated from those on freeze, those in cancellation notice periods, and those who are technically contracted but not billing. The delta between registered members and active paying members determines actual monthly recurring revenue and that delta can be substantial. Active, billing membership is the asset you are buying; everything else is a number.
