Bed-and-booth utilization is the operational lever
Pull the appointment booking data. Tanning salons depend on high utilization of their equipment during peak hours (mid-day, evenings, weekends in tanning season). Most salons see seasonal patterns with heavy traffic from January through May (pre-summer prep), lighter through summer and fall, with a smaller fall/winter wedding and vacation rush. Verify utilization patterns by equipment, by day, and by season. Equipment sitting idle is fixed cost without revenue.