RevPAR is the metric that matters most
Revenue Per Available Room (RevPAR) is occupancy times average daily rate, and it's the single best indicator of a motel's health. Economy and midscale motels typically run $40-$80 RevPAR. A 50-room motel at $60 RevPAR generates $1.1 million in annual room revenue. Buyers should request the property's STR (Smith Travel Research) report or competitive set data showing how the motel performs against comparable properties in its market. Trending RevPAR over the past 3-5 years tells you whether the business is gaining, holding, or losing share and that's a stronger signal than any one year's revenue.