Appraise the real estate separately from the operation
Much of a hotel, motel, or RV park's value is the property; get the land and buildings assessed independently of the operating cash flow.
travel business for Sale in California
Similar businesses sell at 1.0x to 5.4x SDE. Compare live listings and connect with sellers.
2 results
Screen%20Shot%202026-07-28%20at%2011.53.58%20AM.png&w=3840&q=75)
American Restaurants
Mexican Restaurants
Bed & Breakfasts
American Restaurants
+2
Type 47 Liquor License - $1.4M Gross Sales – Palo Alto Restaurant
Palo Alto, Santa Clara County, California, United States
Palo Alto, Santa Clara County, CA, US
**Photo not actual picture of restaurant** Key Highlights: -All FF&E included (kitchen equipment, hood, fixtures, etc.) -Type 1 Hood 12 ft -Any concept -Grease trap -Secure lease 10 plus 5 years option at market rate (negotiable) Gross Sales: $1.4 million Rent: $14,559.96 all inclusive (NNN) Lease: New Lease Size: 3,472 SQ FT Staff: 1 full-time, 20 part-time
$250,000Asking Price
$1,400,000Revenue
-Cash Flow
El%20Herrrado.png&w=3840&q=75)
American Restaurants
Coffee Shops & Cafes
Mexican Restaurants
+1
American Restaurants
+3
Price Drop for Quick Sale - Asset Sale
Watsonville, Santa Cruz County, California, United States
Watsonville, Santa Cruz County, CA, US
Highlights: -Turnkey setup – all equipment and furnishings included. -Includes 6 foot hood. -Great for sandwich, coffee or burger concept. -No financials provided – asset sale only. -Ideal for owner-operator or family-run business. Rent: ~$4,200 includes CAM (~$1,000). Lease: 03/31/2027 plus extension. Size: ~900 sq ft (TBD).
$50,000Asking Price
-Revenue
-Cash Flow
Market Snapshot
National transaction benchmarks for travel business businesses.
Under $500K
Median revenue$260k
Median cash flow$111k
Median sale price$200k
Multiple range1.0x - 2.5x
$500K to $2M
Median revenue$868k
Median cash flow$214k
Median sale price$720k
Multiple range2.7x - 5.4x
A variety of factors can cause businesses to trade outside this range, including earnings quality, operational transferability, key-person risk, growth trajectory, and geography, so a listing priced above or below the typical multiple usually reflects real differences in the underlying business.
What to know about travel business acquisitions
GW
Cofounder & CEO
Key diligence, valuation, financing, and transition considerations for buyers evaluating travel business acquisitions.
Review occupancy and rate over several seasons
RevPAR and average daily rate over multiple years tell the real story; understand the off-season carrying cost before trusting a trailing year.
Confirm brand, flag, and franchise obligations
Flags, permits, and required property-improvement plans carry real cost — a surprise PIP can run seven figures and collapse a deal late in escrow.
Quantify channel and reputation dependence
Online travel agencies, review scores, and direct bookings drive the calendar; understand the booking mix and commissions.
Budget the capital plan honestly
Rooms, roofs, pools, and hookups need ongoing reinvestment; build the real plan, not the seller's deferred one.
Understand the staffing and owner's role
Front desk, housekeeping, and maintenance turnover affect cost and guest experience; know how hands-on the owner is.
Frequently Asked Questions
Answers to common buyer questions for this market.
Yes, helped by real-estate collateral. Lenders scrutinize occupancy trends, seasonality, brand obligations, and property condition, so multi-year data and a realistic capital plan smooth funding.