Taproom revenue versus distribution revenue is the structural question
Taproom revenue prints money; distribution barely covers freight. A pint sold at the brewery's own taproom returns roughly 80% gross margin. The same beer sold through a wholesaler returns 30–40% margin, after the three-tier system takes its cut. A brewery that's 60%+ taproom is a real business; one that's 60%+ wholesale is a beer factory subsidizing a hobby. Get the revenue mix before you do anything else.
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