Channel mix dictates the operational model
Identify what the business actually does. Drop-off catering (sandwiches, salads, simple hot food delivered to offices) is high-volume, low-margin, predictable. Full-service event catering (weddings, corporate events, fundraisers) is high-margin per event, lumpy by season, and requires substantial staff and equipment. Specialty catering (kosher, halal, vegan, regional cuisine) carves out higher-margin niches. Verify the revenue mix and ensure the kitchen, equipment, and staff actually match the business model.
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