Revenue and earnings are smaller than buyers expect
Sales volume tells you almost everything about a food truck's profile. Industry data puts the typical food truck at $250,000 to $500,000 in annual revenue, with monthly sales swinging between $20,000 and $42,000 depending on season and event calendar. Net profit margins average around 5% across the industry per IBIS data, meaningfully thinner than the casual-dining restaurants buyers often compare them to. The result is most food trucks sell between $50,000 and $200,000, with only the top decile crossing $1.5 million. Buyers expecting "restaurant cash flow without restaurant overhead" are usually disappointed; the right way to underwrite a food truck is as a small, high-effort lifestyle business with potential to scale into catering or multi-unit operations.