Specialty positioning is the differentiator
Identify what the store is actually known for. Generic pet stores selling basic dog food and toys are competing with Chewy and PetSmart and losing. Specialty stores known for reef tanks, exotic reptiles, raw food, holistic supplements, or premium grooming have defensible niches. Walk the store and identify what 30% of customers come specifically for. If the answer isn't clear, the store may have a positioning problem that explains why it's for sale.
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