Customer concentration is the most dangerous unknown
Pull the customer list ranked by revenue. Many wholesale businesses get 40–60% of revenue from their top 10 customers, and 15–25% from the single largest. If your top customer represents 20% of revenue and they're up for renewal in 90 days, that's a structural problem. Ask for written customer concentration analysis with renewal status and historical retention rates. Heavy concentration is a discount factor; broad customer base is a premium factor.
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