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financial services for Sale in Utah

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Add-On / Diversified Insurance Brokerage / ~$10M GWP photo
Insurance Agencies

Add-On / Diversified Insurance Brokerage / ~$10M GWP

Salt Lake City, UT, US

Add-On / Diversified Insurance Brokerage / ~$10M GWP / 4,335 Active Policies / 94% Policy Retention / 41 Licensed Markets Established independent insurance brokerage serving personal, commercial, transportation, high-net-worth, life & health, and specialty insurance markets across 41 licensed markets nationwide. The business operates through a technology-enabled, digital-first model that provides clients with access to a broad network of over 200 carrier relationships, enabling comprehensive market comparison and tailored coverage solutions. The company has built a diversified, recurring-revenue business supported by long-term client relationships, strong renewal rates, and a scalable operating platform. Its national footprint, broad carrier access, automated workflows, and multi-line product capabilities position it as a highly efficient insurance brokerage with significant growth potential. The business serves both individuals and businesses, offering solutions ranging from home, auto, and umbrella coverage to commercial insurance, transportation, high-rise properties, startups, nonprofits, luxury assets, celebrity coverage, bonds, warranties, and other specialty lines. Revenue is generated primarily through recurring commissions on a policy-renewal-driven book of business. Key Performance Indicators (KPIs) * Revenue: Approximately $986,000 * Adjusted EBITDA: Approximately $379,000 * Adjusted EBITDA Margin: 38.5% * Gross Profit Margin: 70.5% * Gross Written Premium (GWP): Approximately $10 million * Active Policies in Force: 4,335 * Active Client Relationships: Approximately 1,450 * Policy Retention Rate: 94% * Client Retention Rate: 98.3% * Renewal Revenue: 80% of total revenue * Average Client Tenure: 11 years * Average Lines per Client: 3 * Multi-Line Client Rate: 62% * Carrier Relationships: 200+ * Licensed Markets: 41 * Organic Book Growth Rate: Approximately 30% CAGR * Annual Organic Client Growth: Approximately 5% * Annual Organic Policy Growth: Approximately 5–8% * Revenue per Producer: Approximately $493,000 * Marketing Spend: Historically $0 paid advertising * Referral-Based Lead Generation: 45% of new business Competitive Advantages * Nationwide licensing and market access across 41 states/markets * Diversified carrier panel with 200+ carrier relationships * Technology-enabled quoting, CRM, and workflow automation * High client retention and recurring commission revenue * Strong cross-selling capabilities across multiple insurance verticals * Scalable, low-overhead operating model with centralized digital infrastructure * Established reputation with multiple industry awards and recognitions

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$986,000Revenue
$379,000Cash Flow

Market Snapshot

National transaction benchmarks for financial services businesses.

Under $500K

Median revenue$227k
Median cash flow$102k
Median sale price$200k
Multiple range1.4x - 2.5x

$500K to $2M

Median revenue$793k
Median cash flow$310k
Median sale price$875k
Multiple range2.1x - 4.0x

Over $2M

Median revenue$2.40m
Median cash flow$733k
Median sale price$3m
Multiple range3.7x - 6.9x

A variety of factors can cause businesses to trade outside this range, including earnings quality, operational transferability, key-person risk, growth trajectory, and geography, so a listing priced above or below the typical multiple usually reflects real differences in the underlying business.

What to know about financial services acquisitions

GW

By George Wellmer

Cofounder & CEO

Key diligence, valuation, financing, and transition considerations for buyers evaluating financial services acquisitions.

Find out how much of the book leaves with the owner

Relationships here are personal; ask what retention looked like on any prior transition and weight the price toward recurring clients, not one-time engagements.

Confirm the licenses and carrier appointments transfer

A CPA firm, agency, or registered advisory carries credentials and appointments that may not pass automatically; verify what you must hold or re-apply for.

Separate recurring revenue from project revenue

Monthly retainers and renewing policies are worth more than seasonal tax work; get the split in writing.

Look hard at client and carrier concentration

A few large accounts or one dominant carrier can carry the business — and walk. Quantify the exposure.

Check compliance and liability history

E&O claims, regulatory exams, and audit findings are liabilities you may inherit; review coverage and open matters.

Plan for the transition of trust, not just the keys

Clients stay because they trust a person — negotiate a transition period, introductions, and non-competes.

Frequently Asked Questions

Answers to common buyer questions for this market.

Yes, recurring, high-margin revenue is exactly what lenders want. Expect scrutiny of client retention, the owner's role, and license transfer; a documented transition plan makes it far easier.