Add-On / Diversified Insurance Brokerage / ~$10M GWP
Salt Lake City, Utah, United States
Salt Lake City, UT, US
Add-On / Diversified Insurance Brokerage / ~$10M GWP / 4,335 Active Policies / 94% Policy Retention / 41 Licensed Markets
Established independent insurance brokerage serving personal, commercial, transportation, high-net-worth, life & health, and specialty insurance markets across 41 licensed markets nationwide. The business operates through a technology-enabled, digital-first model that provides clients with access to a broad network of over 200 carrier relationships, enabling comprehensive market comparison and tailored coverage solutions.
The company has built a diversified, recurring-revenue business supported by long-term client relationships, strong renewal rates, and a scalable operating platform. Its national footprint, broad carrier access, automated workflows, and multi-line product capabilities position it as a highly efficient insurance brokerage with significant growth potential.
The business serves both individuals and businesses, offering solutions ranging from home, auto, and umbrella coverage to commercial insurance, transportation, high-rise properties, startups, nonprofits, luxury assets, celebrity coverage, bonds, warranties, and other specialty lines. Revenue is generated primarily through recurring commissions on a policy-renewal-driven book of business.
Key Performance Indicators (KPIs)
* Revenue: Approximately $986,000
* Adjusted EBITDA: Approximately $379,000
* Adjusted EBITDA Margin: 38.5%
* Gross Profit Margin: 70.5%
* Gross Written Premium (GWP): Approximately $10 million
* Active Policies in Force: 4,335
* Active Client Relationships: Approximately 1,450
* Policy Retention Rate: 94%
* Client Retention Rate: 98.3%
* Renewal Revenue: 80% of total revenue
* Average Client Tenure: 11 years
* Average Lines per Client: 3
* Multi-Line Client Rate: 62%
* Carrier Relationships: 200+
* Licensed Markets: 41
* Organic Book Growth Rate: Approximately 30% CAGR
* Annual Organic Client Growth: Approximately 5%
* Annual Organic Policy Growth: Approximately 5–8%
* Revenue per Producer: Approximately $493,000
* Marketing Spend: Historically $0 paid advertising
* Referral-Based Lead Generation: 45% of new business
Competitive Advantages
* Nationwide licensing and market access across 41 states/markets
* Diversified carrier panel with 200+ carrier relationships
* Technology-enabled quoting, CRM, and workflow automation
* High client retention and recurring commission revenue
* Strong cross-selling capabilities across multiple insurance verticals
* Scalable, low-overhead operating model with centralized digital infrastructure
* Established reputation with multiple industry awards and recognitions