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NY Based / Digital Performance Agency / ADD ON / $1.17MM Adjusted EBIT photo
Staffing Agencies

NY Based / Digital Performance Agency / ADD ON / $1.17MM Adjusted EBIT

New York, NY, US

NY Based / Digital Performance Agency / ADD ON / $1.17MM Adjusted EBITDA Company Overview The business is a performance-driven marketing platform specializing in customer acquisition for direct-to-consumer brands, delivering integrated services across paid media, creative strategy, conversion optimization, and lifecycle marketing. Operating as a fully remote, asset-light organization, the company leverages a distributed team of experienced media buyers and strategists to execute high-performance campaigns across major digital platforms including Meta, Google, and TikTok. The company has built a differentiated model centered on measurable outcomes, consistently achieving 3.5x+ return on ad spend for clients and maintaining preferred partner relationships with leading advertising platforms. Its client base consists primarily of high-growth D2C brands across verticals such as beauty, apparel, supplements, and food & beverage, including premium and celebrity-backed brands. Revenue is highly recurring (~90%) and structured through a hybrid model of fixed retainers and performance-based fees, with approximately 60% of revenue directly tied to client advertising spend. This creates a built-in growth engine, allowing revenue to scale automatically as clients increase marketing budgets without proportional increases in cost or headcount. The platform benefits from strong client expansion dynamics, with retained accounts significantly increasing spend over time, driving best-in-class net revenue retention. Combined with its asset-light infrastructure, remote talent model, and performance-aligned pricing, the business generates above-industry margins and scalable cash flow. Key KPIs • Revenue: ~$3.15M (2025)  • Revenue Growth: +102% YoY (2024–2025)  • 2026E Revenue: ~$5.0M  • Adjusted EBITDA: ~$1.17M  • EBITDA Margin: ~37.2%  • 2026E EBITDA: ~$1.75M  • Recurring Revenue: ~90% of total revenue  • Revenue Model: ~60% tied to client ad spend  • Net Revenue Retention (NRR): ~249%  • Revenue Retention: ~68%  • Managed Ad Spend: $75M+ annually  • Client Mix: ~85% D2C brands  • Team Size: 25+ employees (fully remote) 

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$3.15mRevenue
$1.17mCash Flow